Hello,

   and Welcome!

I'm Ana Fragoso, Valentina’s and Mathias’ mother, entrepreneur, teacher and coach for Slow Business and Slow Marketing.

Since 2018 my mission has been to collaborate for a future where disconnection, persuasion, invasion and scarcity in business and marketing will give way to connection, inspiration, invitation and abundance.

I'm here to strengthen businesses, giving it the shape it needs to sustain your lifestyle for many years to come and to have a marketing strategy that respects your pace and skills.

What I really wish for my clients is that they find, within a sea of infinite possibilities, the one that will really fit into their lives, giving space for growth and sustainability, in a natural way.

Who I am

   and how I got here...

It was to be present in my children's lives that I left the corporate world, but the decision to have my own business was a personal need.

I had my first contact with digital entrepreneurship in 2017 and I can say that it was a bucket of cold water. I did everything that was “expected” from a new online business, but the results weren't coming.

After trying many formulas, I started to question whether this was really the only way to be a digital entrepreneur in Brazil. This questioning led me to Slow as an approach both in business and in marketing.

Since then, my job has been about changing the lens through which we view online businesses and marketing. Being an entrepreneur and creator should not be a synonym of influencer and celebrity. It is possible to have a strong, thriving online business without having to bend to the dark rules of algorithms.

In the Media

Podcasts & Lives