"The coolest thing about entrepreneurship is the freedom to do whatever you want with your business..."

Is it?

That is, without a shadow of a doubt, the biggest slap in the face I've ever received! The biggest lie we hear.

When you switch from being an employee to having your own business, you just change boards, and it gets harder... a lot changes, for sure! But now you're part of another system, which feels more like a game of "figure it out buddy!" and there's no IT guy, no HR, no colleague, and no boss to help you.

Sure, having a small individual business gives you more freedom, especially when it comes to flexibility in scheduling. But basically, that's where the freedom ends because the rest is still about following rules, which the market calls "best practices." Best for whom?

It starts with the bureaucracy of opening a business, which forces you to have an accountant that you'll be paying for the rest of your life. It goes through hiring and setting up various services that everyone has to have: Zoom, WhatsApp Business, payment gateway, business account, social media, web designer, photographer, video editor, and ends up on some social network that you're forced to be on because everyone else is.

At first, all of this is exciting, it's different, you learn a lot, but there comes a point when it gets tiring... we get tired just like we got tired of being an employee, of the office, of the boss, of the traffic.

And when we get tired, we get cranky...

Everything becomes a reason to rebel against the system, to be disruptive, to challenge the status quo.

We want to break everything, fix everything, start over. Like stop the world, I want to get off!

When this moment comes, the everyday life of an entrepreneur turns into an epic internal battle. There's crying, there's anger, there's stress and burnout, and some joys too.

Then, sneakily, comes the anger at marketing... oh, that darn marketing! All the hours it consumes... the time I put in and no one buys from me.

Anger turns into frustration, which turns into resentment.

You want to be in the system, but not follow the checklist of best practices without understanding what they're for. You see how the system is biased, broken, and senseless.

The things people do on the internet shock you, and you wonder: My God, where are we headed? What kind of world will be left for my children?

You don't understand how everyone thinks it's normal to have an Instagrammable life, to spend four hours a day scrolling on their phone, you don't understand how these women manage to be women (with all the baggage that comes with being a woman) and still do live streams, attend to clients, create content.

You realize they're exhausted, but something makes them keep going – and that something is the system, which doesn't let them stop.

These realizations frustrate you.

I want to tell you something:

Despertar para novos caminhos muitas vezes significa caminhar fora do sistema, o que te transforma em uma mulher não convencional, inovadora, subversiva, rebelde, desafiadora.

I am also that woman, and the path I've walked outside the system is called Slow Marketing.

I don't want to see women entrepreneurs conforming to the traditional system of digital marketing and no longer being themselves, letting the masses dictate what they should or shouldn't do.

I'm tired of professionals in the field saying that I'd have more clients if I used triggers. I'm tired of pleasing the algorithm, of paying double to Zuckerberg: in content and in money.

The digital marketing system is broken. Do you feel it too?

What is at stake when you apply traditional digital marketing in your business is your phisical and mental health.

The amount of work that a launch or a strategy based on social media (algorithm) requires drains the energy of anyone.

Another thing that goes out the window in traditional marketing is your authenticity because there's an XYZ way of existing online, and we all need to adhere to that standard in images, speech, writing, opinions, post formats. Don't do anything outside of these standards, or else your business will disappear, vanish, be buried by those who conform.

Add in the time and energy, which are the main currencies in marketing (and in everything, right folks?). 

Suddenly it's all to expensive for those who left the Corporate job to have a better quality of life, don't you think?

These actions also put you at risk of being seen as "more of the same," of losing credibility, of being someone you're not, and of never being able to stop doing this marketing... or worse still: risking giving up on your business.

All of this leaves you feeling obsolete, invisible, and without clients to support the life you envisioned when you quit your job at the company you worked for.

I don't know about you, but to me, this system isn't worth it.

I've realized that this path is no longer acceptable, I've realized that going that way means I lose everything I was looking for when I stopped being an employee: time, energy, freedom, personal fulfillment, growth, and learning.

I'm absolutely certain that, besides me, there are many other women in the same situation.

Now I want to calm your heart and tell you that you have an alternative. A good path, one that's outside the system. A path that will give you the certainty that you made the best decision when you decided to have your own business. The path of Slow Marketing.

It takes a lot of courage walking outside the system, and that's why I'm here to hold your hand and accompany you on this beautiful journey.

Slow Marketing Manifesto

FOR A MORE AUTHENTIC AND LIBERATING DIGITAL MARKETING

We, entrepreneurs tired of the shackles of the system, raise our voices in favor of a new approach to the world of marketing.

Tired of following imposed standards, of sacrificing our identity in the name of a supposed formula for success, we've decided to tread a different path.

We no longer accept the illusion of freedom in entrepreneurship, which promises us autonomy but imprisons us in an exhausting cycle of obligations and pressures to promote our businesses.

We will no longer settle for following the herd, for conforming to the "best practices" dictated by the market.

We reject the traditional digital marketing system that consumes us, that forces us to sacrifice our physical and mental health in pursuit of meager results.

We will no longer be slaves to the algorithm, hostages to the relentless pursuit of likes and followers.

The time has come to challenge the status quo, to question the established norms, to dare to be authentic in a world that pressures us to all be the same.

We embrace Slow Marketing as our flag, as our tool of resistance.

Somos humanos inovadores, não convencionais, rebeldes, desafiadores.

We refuse to be molded by the system, to follow the herd without questioning. We choose a path of freedom, autonomy, authenticity.

We invite all who share this vision to join us on this journey.

Together, we will build a new paradigm in the world of digital marketing, where true freedom is more than an empty promise, it's a reality we live every day.

This is our manifesto for a more authentic and liberating marketing.

Join us, and together we will transform the business world for the better.

In the Media

BLOG

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Slow Marketing – Coaching Brasil Magazine

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Slow Marketing – Incipit Hub Interview

Podcasts & Lives

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Insidercast – Slow Marketing Ep.36

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Slow Business | Our everyday communication Cecilia Seabra

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II World Burnout Awareness Week Slow down to not freak out panel

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